![]() ![]() In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the company managed the massive communications challenge that came with Covid-19 and the race to produce an effective vaccine. The ability to reach people and drive public conversation is a rock-hard competency. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. ![]() For leaders, the pressures and the stakes could not be higher. Political tensions ready to ignite, and common civility at an all-time low. ![]()
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